As publishing increasingly reorients around Open Access through Transformative Agreements, the role of both publishers and librarians is shifting away from a focus on readers as consumers of scholarly content and explicitly towards serving Authors, with a focus on ensuring the widest possible reach of their published work. Two things that haven’t changed are the need for publishers, librarians and authors to understand and measure success within the publishing process – which requires trust and accurate tracking and reporting of content usage – and the need for researchers to have continually better and more seamless tools for discovery. Publishers and librarians must adapt to this evolving landscape: publishers must leave no opportunity unexplored to maximize reach of published work; and librarians have to work even harder to ensure that both their authors and readers are getting the best service from publishers, and that their investments in transformative agreements are paying off.
Our talk will focus on the recent rise of so called Content Syndication arrangements, through which the Version of Record can be found outside the traditional single-publisher-website content silos, using the recently released content syndication pilot on Elsevier’s ScienceDirect platform as a model. We will discuss what Content Syndication is, why it matters, the enabling technologies, how it can change the roles of publishers, solution providers and librarians as scholarly publishing and research continue to evolve, and what it can mean for the authors and readers we serve.
As publishing increasingly reorients around Open Access through Transformative Agreements, the role of both publishers and librarians is shifting away from a focus on readers as consumers of scholarly content and explicitly towards serving Authors, with a focus on ensuring the widest possible reach of their published work. Two things that haven’t changed are the need for publishers, librarians and authors to understand and measure success within the publishing process – which requires trust and accurate tracking and reporting of content usage – and the need for researchers to have continually better and more seamless tools for discovery. Publishers and librarians must adapt to this evolving landscape: publishers must leave no opportunity unexplored to maximize reach of published work; and librarians have to work even harder to ensure that both their authors and readers are getting the best service from publishers, and that their investments in transformative agreements are paying off.
Our talk will focus on the recent rise of so called Content Syndication arrangements, through which the Version of Record can be found outside the traditional single-publisher-website content silos, using the recently released content syndication pilot on Elsevier’s ScienceDirect platform as a model. We will discuss what Content Syndication is, why it matters, the enabling technologies, how it can change the roles of publishers, solution providers and librarians as scholarly publishing and research continue to evolve, and what it can mean for the authors and readers we serve.
